5 FACTS THAT MAYBE YOU DIDN'T KNOW ABOUT EXECUTIVE GIFTS
5 FACTS THAT MAYBE YOU DIDN'T KNOW ABOUT EXECUTIVE GIFTS Since the idea of giving executive gifts as a marketing strategy was developed, many companies have been incorporating it, because with the promotion of these items, brands usually make a good impression on potential customers. customers and the workers themselves, since they are distinctive and eye-catching pieces that capture the attention of the public, showing greater professionalism and fidelity. These types of details can serve as a massive sales driver if managed correctly, which is why we will show you 5 facts you should know about corporate gifts.
1. WHERE DID THE CONCEPT OF EXECUTIVE GIFTS EMERGE?
The origin of this strategy was made known in the year 1789 in the United States with the candidacy of George Washington, who, as part of his political campaign, used plates that promoted his election. This factor had a surprising positive result that helped to popularize his candidacy and to be more taken into account by the citizens. From then on, the companies took this strategy to their workplace and began to create similar promotions that favored their sales, encouraging people to consume their Leather products
2. STRENGTHENS THE BRAND IMAGE When you give an executive gift to the user, you are advertising your brand, while at the same time pleasing the potential consumer, especially if the item is functional and practical; action that translates into customer loyalty. But not only that, but it also improves the image of the company, since the user will make use of the gift from him wherever he goes. This is very convenient for the branding of the brand, because without thinking they help its growth. Giving away pieces such as pens, key chains, diaries, paperweights, caps or calendars can be an excellent way to get customers to call.
3.MOTIVATION OF THE STAFF TO WORK WITH MORE EFFECTIVENESS
By giving away a personalized corporate accessory with the name of the company and the employee, whether it belongs to the administrative staff, worker, management body, or even brand collaborators, you will be creating a direct link that links the worker with the company and the environment that surrounds him, since being taken into account will make him feel much more professionally committed, generating a very positive and enriching feeling that will drive him to meet his business objectives efficiently.
Remember that it is not just a simple gift, but a detail that causes positive sensations in the family that makes up the company, since they are the ones who make its success possible.
4. STAND OUT FROM THE COMPETITION
One of the purposes of a brand's branding is to be able to distinguish itself from the others, since we know that there are millions of companies of all kinds, which means that your company is not the only one that competes in the market. However, having the gesture of giving a corporate gift can have a positive influence when the customer makes the decision to buy in one store or another.
The fact of having purchased a free promotional product will always generate satisfaction in the consumer and will probably leave him wanting more gifts like that. This is clearly a great advantage for the company because the customer will have it in mind and possibly said brand will become their first option when buying.
5. HOW DO THE STATISTICS INFLUENCE COMPANIES THAT PROVIDE EXECUTIVE GIFTS VS THOSE THAT DON'T?
According to previous studies, it has been shown that statistics in companies that apply corporate gift strategies have increased their exposure and visibility by 53%, due to the positive impression it causes on users by feeling pleasantly cared for, having a closest connection with the brand. Unlike other companies that do not make this type of investment, reflecting that 48% of consumers would like to receive some souvenir or special attention from the company or work team.
All this data can be very useful when creating a brand, since the employer must think about satisfying the needs and demands of both the client and the employees in order to promote the growth of their company.
WHERE CAN I GET CORPORATE GIFTS FOR MY BRAND?
In our e-commerce we know how important it is to build brand loyalty, which is why we offer you a wide variety of accessories and handmade products that you can customize with your company's logo and turn them into executive details, in case of need. that you plan to start a business or take it to the next level.
At Perré we have a 100% trained staff to work on the pieces that best suit your brand and the tastes of your employees and customers. In our catalog you can choose from various corporate gift options, such as watch cases, pen holders, zippered cases for tablets, passport holders, eyeglass cases, card holders, key rings, cufflink boxes and many other options.
All our products are both decorative and functional and are made with biodegradable genuine leather that guarantees quality and durability, so you would be investing in excellent category accessories. Don't forget to give the best to your staff and customers!